Increasing Retail Footprint to 50 Stores across 37 Cities in India
Udaipur, 6th May, 2013: Tara Jewellers introduced its very first store to The City of Lakes, Udaipur.
Mr. Vikram Raizada, Executive Director & CEO Retail Tara Jewels Ltd, addressed the press conference today. The press conference was followed by a display of contemporary bridal gold and diamond collections from Ivory, Eternia, Amara and others. The new innovative and contemporary showroom is located at No. 1, Ground floor, City Center 19-B, Bhatt Ji ki Bar in Udaipur.
The brand is expanding its retail footprint to 50 company owned and company managed showrooms across 37 cities in North, Central and Western India, with Udaipur being marked as the first on the calendar. Right from the store format to the display of the jewellery, Tara Jewellers offers a complete customer centric shopping experience.
Talking about the launch, Vikram Raizada, Executive Director and CEO Retail, Tara Jewels Ltd. says, “We are expanding from 30 stores in 19 cities to 50 stores in 37 cities. Being established in the market for the last 2 years, we will be now reaching out to a larger audience across states like Chhattisgarh, Delhi, Goa, Gujarat, Haryana, Madhya Pradesh, Maharashtra, Punjab, Rajasthan, Uttarakhand and Uttar Pradesh. This month will see the brand not only in newer territories but also on other communication platforms such as national television with the launch of our two brand new television commercials. We are very happy and excited to be in Udaipur.”
Tara Jewels Ltd., with 17 of experience in international retail, features affordable luxury collections which are certified quality diamonds by International third party Gem Labs and BIS hallmarked gold. That’s not all; the stores also offer free gold purity testing and Golden Return Monthly Saving Schemes.
The Tara Jewellers special inaugural offer is as follows:
Making charges as low as Rs 199 on gold jewellery & Rs 0 making charges on gold coins,
and in addition, 50% off on kundan jewellery and 20% off on MRP on diamond jewellery.
Tara Jewellers store has been designed by the international design consultancy, Fitch. The store has an inviting warm decor in shades of purple. Spread across 1300 square feet, it will ensure an unique jewellery shopping experience for the city of Udaipur.
